Websites are considered active documents that reflect the current state of the business they represent. In that regard, stale and out of date info or just lack of new content can penalize the market viability of your business online. Google, Bing and other search engines are always trying to serve the latest information on businesses. The sites that are updated the most get the most traction in the search engines. Feed the engines new content or updating of old content and track and measure the search results, it is scientifically possible to see it work in action.